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Online Canton Fair is Coming May 28,2020


The 127th Canton Fair will be held online for 15 days from June 15 to 24. This session of the Canton Fair will make full use of advanced information technology to provide 24/7 online promotion, supply and procurement, online negotiation and other services to create an efficient online experience for domestic and foreign exhibitors and buyers.

China Foreign Trade Center (Group) has determined that Tencent will be the technical service provider of the 127th Canton Fair, providing overall technical support, platform R & D services and cloud resource support for the online hosting of the Canton Fair. This year's "Online Canton Fair" will promote all 25,000 exhibitors to go online for display, still divided into export exhibitions and import exhibitions, and set up corresponding exhibition areas.

Since its establishment, the Canton Fair has become the number one promotion platform for China's foreign trade. At present, the exhibition scale of each Canton Fair reaches 1.185 million square meters, 25,000 domestic and foreign exhibitors, and about 200,000 overseas buyers from more than 210 countries and regions.

This session of the Canton Fair will set up special zones for cross-border e-commerce comprehensive test zones to promote the work of each comprehensive test zone and introduce a batch of cross-border e-commerce brand enterprises. At the same time, it will also launch a live broadcast marketing service and set up a 24/7 online live broadcast room for each exhibitor. The company can not only conduct individual face-to-face negotiations with merchants online, but also promote and promote a large number of merchants through online broadcast.

In addition, the live broadcast has mainly focused on the 2C end. The 2C live broadcast is more of an emotional interaction, but the Canton Fair is mainly 2B. The difference between consumers and buyers is that the latter is highly rational and has strict budget constraints; and Both buyers and sellers are professionals, and the live broadcast of the Canton Fair may focus more on product innovation and cost performance.


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